Year after year, Control lifts production quality to ever higher levels. Which competitive advantages does participation at the world’s leading trade fair offer you, and how do you assess the current market situation?
The pandemic has been a catalyst for the technological transformation towards digitalisation and automation. We consider it our responsibility to accompany our customers along this path with innovative products and services. As trendsetters for industrial measuring technology, Control provides us with an international platform in close proximity to our location in Pliezhausen.
Control-Virtual is always available from anywhere in the world for all digital expert users. How does your company benefit from an ideally populated showroom?
In particular during times of contact restriction, digital platforms help to sustain communication within the community. Time and cost savings for visitors and exhibitors are considerable, but the benefits are nevertheless limited. I see online formats as an important tool, but they can’t replace a live trade fair.”
Numerous exhibitors have uploaded their current product innovations to Control-Virtual for the trade fair visitors. Tell us about the strongest features of your top product innovation and the associated benefits for users in the field.
We’re continuing to expand our multi-sensor technology for coordinate measuring machines. REVO 5-axis technology is already improving access to component features, reducing the number of styli and immensely accelerating measurement throughput. Thanks to multi-sensor technology, the REVO is also capable of ascertaining surface roughness or optically mapping segments using surface data with high levels of data density. Further sensors are in the pipeline.
As an on-site trade which is firmly linked to its virtual format, Control 2022 is now entering the planning phase. How important is it for you and your sales team to establish personal contact with your customers at Control 2022 in direct proximity to your products and services?
A live trade fair format cannot be replaced by a virtual show. Many projects are launched during the course of personal meetings. We receive direct customer feedback during live presentations of new products and services. Customers want to grasp things and handle them … none of this is possible with a virtual show.
As a long-standing technical trade fair, Control is the highly competent, well-established all-rounder in the field of quality assurance. What are you especially looking forward to at Control 2022?
After two years of abstinence I’m looking forward to lots of contact with our business partners, the latest information from the market and our own team dynamics, which I’ve been able to observe time and again at numerous trade fairs. And of course the after-work beer. :)
Thank you very much!