Official Start for Optatec-Virtual! The New Digital Marketplace for the Industrial World of Ultramodern Optical Technologies

The Optatec international trade fair for optical technologies, components and systems, has been officially launched on its new digital trade fair platform, namely Optatec-Virtual. After postponing the scheduled date in May to mid-November 2020, trade fair promoters P. E. Schall GmbH & Co. KG have now officially opened the new digital meeting place for suppliers and users from the optics industry. Exhibitors represented at the 15th Optatec are showcasing their trade fair highlights and product innovations for 2020, as well as live presentations with the help of a webcast function, in attractive, ideally structured digital showrooms. Beyond this, as a high-tech showcase for optical components, optomechanics, optoelectronics, fibre optics, optical waveguides, laser components and manufacturing systems, Optatec-Virtual will generate ideal business contacts for the international expert audience by means of its individual problem-solving requests.

“Our presentation at the virtual Optatec trade fair is making it possible for us to offer new products in an appropriate setting and provide our customers and partners with up-to-date information on new solutions during difficult times,” says Torsten Glaschke, responsible employee for Optatec at Ametek Germany GmbH who, together with the Zygo business unit, markets optical metrology, high precision optics and optical components all over the world.

Optatec takes place once every two years and is the most important international trade fair for numerous exhibiting companies. Thanks to the new Optatec-Virtual, the globally recognised industry event is already offering exhibitors who will participate at the 15th Optatec the opportunity of presenting their trade fair highlights and product innovations for 2020 in a concise and compact manner at a single digital marketplace. With the help of the thematically focused search engine, expert visitors at the virtual trade fair can select any desired information concerning product groups in an optimum fashion, or collect relevant, targeted matches for their business by entering keywords.

What’s clever is the fact that in the end, a functional hit list is generated. Visitors are thus provided with the opportunity of sending individualised RFQs to the exhibitors included in the highly qualified search results, in order to mutually work out special solutions – like they would at an on-site event. With ideal pre-briefing, suppliers and users can set out on their mutual path towards best possible attainment of their goals for everyday industrial practice. And thus news concerning world premieres, product innovations and services unveiled at the 15th Optatec will be in the digital pole position at the new Optatec-Virtual – structured in an ideal manner.


Intelligently Networked Technology Meeting Place for Optatec Visitors

“Optatec-Virtual is providing us with an additional, exciting opportunity for keeping customers up to date on our products and new developments. We want to arouse curiosity and interest, and then hopefully quench them as scheduled in November – live and in colour with personal contact at Optatec,” exclaims Jessica Müller, Marketing Coordinator at Satisloh GmbH, a leading manufacturer of machines for the production of ophthalmic and precision optical lenses, concerning new opportunities provided by Optatec.

As a new technology meeting place, Optatec-Virtual also features a smart webcast function in keeping with the latest digital requirements. On the one hand, this function makes it possible for users to register directly for any desired webcast via the virtual showroom and, on the other hand, view webcast recordings online at any time until the next scheduled trade fair takes place. And thus the virtual edition of the trade fair also lives up to its reputation as an outstanding knowledge platform, where experts are kept up to date in a targeted manner with valuable know-how and technical information.

Whether optical components, materials, coatings, optomechanical components and elements, fibre optics, optical waveguides, laser components, photonics, systems for additive manufacturing, industrial image processing or optical metrology are involved: the 15th Optatec bridges the gap between scientific findings, new technologies and practical applicability – now virtually as well.

As of immediately, Optatec’s virtual format is available digitally 24/7 without time limits, providing best possible lead generation for qualified professionals.  The next Optatec international trade fair for optical technologies, components and systems, will take place at the Frankfurt Exhibition Centre from the 17th through the 19th of November, 2020 – and will once again offer the extended range of Optatec-Virtual.